Welcome to Pearl Valley

Pearl Valley grew out of my love for off-road vehicles, being outside, and getting off the beaten path. If you're the kind of person who spends too much time scouring Google Maps for trails, doesn't mind a little dust, and enjoys sleeping under the stars every once in a while, you'll probably understand what we're building here.

Pearl Valley isn't a real place — at least not one that I know of. The name comes from my daughter, whose middle name is Pearl. It felt right to build something I care about around a name that means something to me.

I'm a husband, dad, designer, and guy with a day job. Pearl Valley gets built in the margins — sketches over lunch, designs after the kids go to bed, and a lot of late nights trying to turn an idea into something real.

My background and education are in design, and everything you see from Pearl Valley starts here. The goal is simple: make good stuff people actually want to wear, use, and stick on their cooler.

My daily driver is a bone-stock '13 GX, and there's an old OBS Bronco in the driveway that always seems to need something. You'll probably see some of that influence in the work, but Pearl Valley isn't about owning the right truck or having the biggest build. I've owned Jeeps, F-150s, and a few others along the way. As far as I'm concerned, the best truck for the job is the one you've got.

We're a small, family-run operation, veteran owned and operated, and started in 2025. We're making things we genuinely like and hoping other people like them too.

Take a look around. If something catches your eye, we'd be grateful if you gave Pearl Valley a shot.